Hello, welcome to my blog today we will be discussing my contribution to my marketing practise assignment. We decided as a group to do our project on raising awareness of the current fast fashion crisis globally. My first input into the group project was bringing everyone together in a WhatsApp group chat. I did this by going around to every individual in our group and taking their student numbers and their phone numbers down on my phone. I did this to get the ball rolling on the project so we would not leave it to the last minute. My next input into our group came when our group decided to do our first brainstorming idea for our project. In this brainstorming session I came out with an idea for the campaign on how we were going to raise awareness on the fast fashion crisis. My idea was to start an Instagram page and try and raise awareness through our social media platforms. To do this we would have to start a conversation by doing something. I thought we could do a challenge similar to the ASL ice bucket challenge. Our challenge would involve people putting up a before and after picture of their wardrobes. This idea came from my constantly messy wardrobe filled with clothes I never really wear or get any use out of. Our challenge involves people taking the waste from their wardrobe and donate them to our campaign project to reuse them in another way. This challenge would also involve them posting the pictures on their account using the #ragrebellion and tagging our social media platforms. This was my idea on how to raise awareness for our campaign project. Another contribution I gave to our group project was teaming up with Daniel murphy to discuss in our piece about our influencers and content strategy. We developed a proposal to our perfect idea of an influencer who could promote our campaign on their social media platforms. I came up with a great example of someone who is using sustainable fashion to produce their own line of gym wear. Grace Beverly already had a popular social media page before she started the wearetala project. I felt she was a great example of someone who could be our influencer for the campaign but we would obviously have to find someone who is from Ireland as we need to raise the awareness in an Irish basis. Thank you for reading my blog and I hope to see you all next week.
Aaron
Aaron's blog 