Reflect on google garage, what I consider a successful

Hello, today I will be discussing what I consider to be a very successful marketing campaign based on what I have learned from google garage. Google garage is free online course which consist of twenty-six modules which should take forty hours overall. When I was completing this online course, I found some of the information I was learning was already common knowledge due to my generation being so invested in technology  

 I will be discussing a very controversial advert which was produced by Gillette. Gillette are one of the leading razor blades producers in the world.   This ad was so controversial as it called out the whole entire male population as a segment. It asks the male population is this the best that men can be. This campaign was launched on two media platforms instead on vast amounts, it was available to the public on both twitter and YouTube. The first link I would like to discuss between this Gillette ad and the google Garage online course is building a web presence. The Gillette ad did this by being so controversial to call their customers toxic or wrong thinkers in their online advert.

As you can see in the screenshot above all these fathers say the classical old saying that” boys will be boys” when two kids are fighting at a barbeque. Even though this is a very risky move made by Gillette any publicity is good as it has people talking about your brand. This is gillette building their online presence by using two online platforms and creating something for people to talk about on these online platforms.

The next aspect I would like to discuss which overlaps between google garage online course and the gillette the best a man can be campaign is the use of key word optimization and advertising on social media. These two aspects overlap due to the way the advertising on social media was carried out by gillette. Not only did gillette release a video with very controversial story but in the caption of the videos release they used a hashtag. The use of this hashtag “#thebestmencanbe” sparked people to use this in posts on all social media platforms not just the ones it was released on. This sparked a conversation of people judging the campaign and critically evaluation it online but also supporting the campaign all by just using the hashtag supplied by Gillette. Down below we have a screenshot the campaign hashtag and when it was used in the video. The use of two men hugging gave it a kind of heart-warming approach to grab viewers attention.

This was a very controversial ad campaign which worked in Gillettes favour by offending a whole gender but sparking a conversation about their brand which I thought worked very well for Gillette in the long run of things. Below we have a very good image in the movie or short film of what Gillete want to achieve of changing the norm of using the saying “boys will be boys”.

Hello, welcome to my blog today we will be discussing my contribution to my marketing practise assignment. We decided as a group to do our project on raising awareness of the current fast fashion crisis globally. My first input into the group project was bringing everyone together in a WhatsApp group chat. I did this by going around to every individual in our group and taking their student numbers and their phone numbers down on my phone. I did this to get the ball rolling on the project so we would not leave it to the last minute. My next input into our group came when our group decided to do our first brainstorming idea for our project. In this brainstorming session I came out with an idea for the campaign on how we were going to raise awareness on the fast fashion crisis. My idea was to start an Instagram page and try and raise awareness through our social media platforms. To do this we would have to start a conversation by doing something. I thought we could do a challenge similar to the ASL ice bucket challenge. Our challenge would involve people putting up a before and after picture of their wardrobes. This idea came from my constantly messy wardrobe filled with clothes I never really wear or get any use out of. Our challenge involves people taking the waste from their wardrobe and donate them to our campaign project to reuse them in another way. This challenge would also involve them posting the pictures on their account using the #ragrebellion and tagging our social media platforms. This was my idea on how to raise awareness for our campaign project. Another contribution I gave to our group project was teaming up with Daniel murphy to discuss in our piece about our influencers and content strategy. We developed a proposal to our perfect idea of an influencer who could promote our campaign on their social media platforms. I came up with a great example of someone who is using sustainable fashion to produce their own line of gym wear. Grace Beverly already had a popular social media page before she started the wearetala project. I felt she was a great example of someone who could be our influencer for the campaign but we would obviously have to find someone who is from Ireland as we need to raise the awareness in an Irish basis. Thank you for reading my blog and I hope to see you all next week.

Aaron   

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.